Privacy Policy

1. About this policy

This Privacy Policy applies to Cardinal Care Advisors, including HOMEWARD by Cardinal (collectively, “Cardinal,” “HOMEWARD,” “we,” “us” or “our”), and to information collected through this website, our forms, calls, emails and text messaging program.

2. Information we collect

We may collect information you provide directly, including your name, email address, telephone number, ZIP code, relationship to the person you are helping, service interests and other information you choose to submit. We may also collect basic website and device information, such as browser type, referring page, pages viewed and interactions with our website.

Please do not submit medical records, Social Security numbers, payment card information or detailed health information through public website forms.

3. How we use information

We may use information to respond to inquiries, schedule conversations or assessments, provide requested services, operate Care Pair, process payments, support customers, improve our website and services, maintain security, comply with law and send communications that a person has requested or expressly agreed to receive.

4. Data sharing

We may use service providers to operate our website, forms, scheduling, payment processing, communications and business systems. They may process information only as needed to provide services to us and not for their own promotional or marketing purposes. We may also disclose information when required by law, to protect rights or safety, or as part of a business transaction subject to appropriate protections.

5. Text messaging and mobile consent

We send text messages only when a person has explicitly opted in. Depending on the program selected, messages may include customer-care responses, service updates, discounts, contests, special offers or information about products and services. Message frequency varies. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase.

Reply STOP to cancel or HELP for assistance. After a STOP request, we may send one confirmation message. To join again, complete the applicable opt-in process again. For assistance, email jake@thecardinalgroup.org. Full program details appear in our Messaging Program Terms and Conditions.

6. Cookies, analytics and advertising

Our public marketing website may use cookies, analytics tools and advertising pixels to understand website performance and measure campaigns. These technologies may collect device, browser and website-interaction information under the providers' applicable terms. We do not intentionally place medical records or detailed health information into advertising systems.

7. Care Pair and sensitive information

Care Pair is intended to organize plans, tasks, appointments, resources and family communication. Access to authenticated Care Pair features may be governed by additional notices and security controls. Public marketing forms should not be used to send detailed medical records or other sensitive care information.

8. Data retention and security

We retain information for as long as reasonably necessary to provide services, meet legal and operational requirements and resolve disputes. We use reasonable administrative, technical and organizational safeguards, but no method of transmission or storage is completely secure.

9. Your choices

You may request access, correction or deletion of certain information, or ask us to stop non-required communications, by contacting us. You can manage cookies through your browser and can opt out of text messages at any time by replying STOP.

10. Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through this website.

11. Policy changes

We may update this policy from time to time. The “Last updated” date above identifies the most recent version.

12. Contact us

Privacy questions may be sent to hello@thecardinalgroup.org or jake@thecardinalgroup.org. You may also call 716.946.1122.